Calculator
DAU/MAU Stickiness Calculator
How sticky your product really is
DAU divided by MAU tells you what fraction of monthly actives use the product daily. It is the standard stickiness check for product-led tools.
Inputs
DAU/MAU stickiness
15.0%
Below 20%: users visit occasionally. Look at habit-forming moments in the product.
DAU/MAU Stickiness Calculator FAQ
How is DAU/MAU calculated?
Divide daily active users by monthly active users and multiply by 100 to get a stickiness percentage.
What is a good DAU/MAU ratio?
B2B SaaS typically sits between 10% and 20%; consumer utilities above 50% are exceptional. Compare against your own category.