DAU
Meaning and details
DAU stands for Daily Active Users, which measures the number of unique users engaging with a product or service daily. DAU focuses on day-to-day engagement and provides a granular view of user activity. It's often used a...
DAU meaning
Daily Active Users
What is DAU?
DAU stands for Daily Active Users, which measures the number of unique users engaging with a product or service daily.
DAU focuses on day-to-day engagement and provides a granular view of user activity. It's often used alongside MAU to measure stickiness.
How is DAU calculated?
It’s calculated by counting unique users who interacted with the product daily.