Calculator
ARPU Calculator
Average revenue per user per month
ARPU divides your monthly recurring revenue by your paying customers. It is the base number for LTV and pricing experiments.
Inputs
ARPU
$20.00
ARPU Calculator FAQ
How is ARPU calculated?
ARPU is monthly recurring revenue divided by the number of paying customers in the same period.
What is a good ARPU?
It depends on your market: B2B SaaS often lands between $20 and $200, while consumer products are usually under $10. Track the trend rather than a universal benchmark.