Calculator
LTV:CAC Ratio Calculator
Unit-economics health check for your SaaS
Compare customer lifetime value against acquisition cost. The classic healthy band for SaaS is a ratio between 3 and 5.
Inputs
LTV:CAC ratio
5.80x
Above 5: strong unit economics. Consider reinvesting in acquisition.
LTV:CAC Ratio Calculator FAQ
What is a good LTV:CAC ratio?
A ratio of 3:1 is the common rule of thumb: you earn three times what it costs to win a customer. Below 1 you lose money on every sale; above 5 you may be underinvesting in growth.
How do I improve my ratio?
Raise retention or pricing to lift LTV, and sharpen targeting or rely more on organic channels to lower CAC.