Calculator
CTR Calculator
Click-through rate for pages, emails, and ads
Clicks divided by impressions gives your click-through rate. Use it to compare titles, thumbnails, and campaigns.
Inputs
CTR
2.40%
CTR Calculator FAQ
How is CTR calculated?
CTR is clicks divided by impressions, expressed as a percentage.
What is a normal CTR?
Search results often land between 2% and 5%, emails between 2% and 12%, and ads vary widely by channel. Compare within your own channel.