Calculator
CAC Calculator
Customer acquisition cost from spend and signups
Divide everything you spent acquiring customers by how many you won. Include ads, tools, and the time you can honestly price.
Inputs
CAC
$50.00
CAC Calculator FAQ
How is CAC calculated?
CAC is total sales and marketing spend in a period divided by the new customers gained in that period.
What costs belong in CAC?
Ads, sponsorships, affiliate payouts, marketing tools, and the portion of your time spent on acquisition.