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Analytics Tool

Mixpanel

  • Freemium
  • Cloud

Verified Sep 2026

Product analytics teams actually use

Event-based analytics with funnels, retention and cohort reports: the incumbent every indie analytics tool compares against.

The product analytics pioneer (2009): event funnels, retention, and Spark-free SQL-like analysis. Amplitude's longtime rival, now with generous free tiers.

Who it's for

Product teams who want event-based analytics with a friendly UI and generous free tier.

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